Start With Why (BS)

The book’s central premise is the “Golden Circle,” a framework that explains why some organizations and leaders are able to inspire while others are not. Sinek argues that great leaders and organizations start with “why” they do what they do, rather than just focusing on “what” they do or “how” they do it.

The book provides insights and case studies of leaders and organizations who have inspired others, including Apple, Martin Luther King Jr., and the Wright Brothers. Sinek argues that these individuals and organizations were able to inspire others by starting with their why and focusing on their purpose and values.